A-Clip was a project (1997–2003) that proceeded from the basic idea of making use of the attention of cinema audiences to place political and subjective artistic statements. Short films were made to this end which took their bearings from the advertising aesthetic, picking up on it, mocking it, or breaking with it, and which grappled with the theme of “internal disquiet” that grips people and leads to a lack of solidarity. The individual A-clips, each of them around 50 seconds long, were edited into the blocks of cinema adverts. The A-clip producers were filmmakers or artists looking for new ways of creating a political public. For the use of A-clips in cinemas, 35mm prints were created, which remained in the Arsenal archive and are now stepping out into the light once again. At a public screening, we don’t just want to inspect the state of the material, but also see what sort of effect the clips have today. (stss) (9.10., screening attended by several producers).
